Clouted Clipping

From creative direction to content strategy and performance optimization, we help Drap Studio build a stronger digital presence designed for consistency, engagement, and sustainable growth.

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Project overview

Clouted brought us in as a distribution partner to power clipping for their entertainment and artist campaigns — including live coverage for &FRIENDS Festival, the sold-out 20,000+ attendee EDM event in Manila. Our team turned festival footage into a wave of short-form content, driving 130M+ views in a single campaign

The challenge

&FRIENDS needed real-time coverage and distribution during a live, high-energy festival window — content had to be clipped, edited, and pushed out fast enough to ride the moment, not after it had passed.

The challenge

&FRIENDS needed real-time coverage and distribution during a live, high-energy festival window — content had to be clipped, edited, and pushed out fast enough to ride the moment, not after it had passed.

The challenge

&FRIENDS needed real-time coverage and distribution during a live, high-energy festival window — content had to be clipped, edited, and pushed out fast enough to ride the moment, not after it had passed.


Our approach

We deployed our live clipping team on the ground during the event, our creator network for same-day distribution across TikTok, Instagram, and YouTube, and our moderation team to keep output consistent throughout the weekend — turning one festival into a sustained, multi-platform content wave.

Our approach

We deployed our live clipping team on the ground during the event, our creator network for same-day distribution across TikTok, Instagram, and YouTube, and our moderation team to keep output consistent throughout the weekend — turning one festival into a sustained, multi-platform content wave.

Our approach

We deployed our live clipping team on the ground during the event, our creator network for same-day distribution across TikTok, Instagram, and YouTube, and our moderation team to keep output consistent throughout the weekend — turning one festival into a sustained, multi-platform content wave.


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The results

With a refined creative strategy in place, Drop Studio began seeing stronger consistency across content performance and audience engagement.

The results

With a refined creative strategy in place, Drop Studio began seeing stronger consistency across content performance and audience engagement.

The results

With a refined creative strategy in place, Drop Studio began seeing stronger consistency across content performance and audience engagement.